About us

Founded in 2022 by five young people of African descent, “YIMMS isn’t just about clothes. It’s a tribute to sacrifice and to the people who build their lives from scratch. The brand was born on the multicultural streets of Barcelona, drawing direct inspiration from the stories of our parents: immigrants who left everything behind and arrived in this country with just a suitcase, determined to work hard to give us a better life. From them we learnt the true meaning of the ‘hustle’, of daily effort. That’s why our motto is ‘Brick by Brick’, because it represents that constant sacrifice, that discipline of forging your own path legally and creatively, starting from absolute zero to reach the very top. Our aesthetic draws directly from raw, authentic and multicultural street culture. 

It is influenced by the narrative and style of cinematic classics such as La Haine, The Wire, Paid in Full and *Snowfall*, and by countercultural movements such as New York’s ‘Lo Life’. These young people from the neighbourhoods appropriated status-symbol clothing — such as Polo Ralph Lauren or Lacoste — to demand the respect and place that society denied them. YIMMS picks up the baton: it is heritage clothing that is timeless, clean and of the highest quality. A sophisticated and aspirational aesthetic that proves that, wherever you come from, you have the right and the elegance to dress with the highest status, but according to your own urban codes. Wearing YIMMS is like carrying a story of overcoming adversity on your back. It’s pride in your roots, it’s real urban culture, and it’s a daily reminder that you’re building your own empire,

Brick by Brick.

Young Immigrants Making Cash.